11  /  Storytelling

Every company has a story. Most tell it to death.

"Founded in 1998, quality is our priority, the customer is king." — that's how thousands of pages sound the same, and none stick. We turn what actually makes your company special into a story with a beginning, tension, and a reason to keep reading. From two decades of editorial work, not from a text generator.

Tell us your story
The problem

Most company websites don't tell a story, they list features. "Innovative, reliable, passionate" means nothing — everyone claims that. Say everything about yourself and you reach no one: no mental image, no reason to stay, no reason to buy. AI assembly-line copy makes it worse because it sounds the same everywhere.

From practice

We come from journalism — 20 years of editorial experience across our team. We ask questions, research, listen, and find the one angle that works: the founding moment, the unusual client, the problem you solve differently than anyone else. That becomes a common thread across the entire page, not a polished paragraph standing alone.

What that means in practice

Your company story, told — not listed.

  • 01 Real research instead of cliché toolkits. Interviews, material review, fact-checking — every claim is backed up
  • 02 One narrative thread across the whole page. Hero, services, about us and CTA tell the same story, not four different tones
  • 03 A story that sells. Narrative arc built for conversion, not self-promotion
  • 04 Provably written by humans. Editorial work with names and credentials (E-E-A-T) — no anonymous AI text that Google penalizes
  • 05 Told for search. Storytelling and SEO work together: readable for people, findable by Google
Proven, not promised

Results. No promises.

Real results from projects we've delivered — anonymised, but not dressed up.

Load time of a high-traffic portal
before 3–12 s
after 0,05 s
TTFB, around 50× faster
Server errors per day
before 1.177
after 0
Server error pages completely eliminated
Blocked Bot Sessions
before 4.5M
after stopped
Millions of bot sessions stopped, site restored to stability
Google Visibility (Sistrix), 12 months
before Starting value
after +800 %
Individual case: Technology + Content + Structure + Analysis, no guarantee
Your benefit

What a strong company story gets you.

  • A story your visitors read all the way through — not a page they click away from
  • Memorable instead of replaceable: a voice only you have
  • More inquiries, because people buy what they remember
  • Copy from real editorial hands — credible for readers and for Google
References

From solo operation to specialist portal — all built in-house.

Website: Ferienwohnungen im Harz
Single Holiday Rental Commission-free direct booking website for a vacation rental in the Harz — easy for the owner to manage themselves. Lightweight custom PHP CMS, responsive, with custom booking inquiry form and SEO landing pages per region and topic that rank on Google. 33% increase in Google traffic within 7 days. Higher booking volume from installers and improved Google rankings. View project → 100/100 PageSpeed — Performance, SEO, accessibility, and best practices all at 100. Measured on this page.
Website: Immobilien an der Costa Blanca
Real Estate Multi-language sales website for new property developments on the Costa Blanca, specifically targeted at DACH buyers. Multilingual website (i18n), responsive, with large drone aerial footage as hero — image-optimized and fast delivery. SEO optimization, landing pages for lead generation, drone intro, back-end (admin panel), contact form, WhatsApp integration, chatbot. View project →
Website: CxP Agentur-Website
Agency Website Our own agency website, trilingual DE/EN/ES, with AI chat, inquiry funnel, and inline editor. AI chat assistant based on Claude, automatic translation engine during editing and content that's editable directly on the page with a click. Back-end with statistical reporting, quote and order management – paperless office. View project →
Website: Motorrad-Fachportal mit Community
Specialist Portal Leading motorcycle specialist magazine with editorial team, community and live statistics — our most technically demanding high-load project. 3-node Galera cluster for high availability, Varnish cache, Redis, proprietary Manticore full-text search and AI-powered editorial system. GDPR compliance, consent management including ad server and agency marketing. API integration and social media analytics via Facebook, TikTok, YouTube and Instagram. Product API connections to relevant partners such as FCMoto, Motoin and Polo. Retina support, proprietary newsletter tool, invoicing system, collection system, bot, spam, DDoS and security package. Reel-Tile, hotel management, tour shop, download shop, PayPal API and various others. View project → The +800% visibility and 0.1 s load time come from this project.
PageSpeed-Ergebnis fewo-lerbachtal.de: 100 Leistung, 100 Barrierefreiheit, 100 Best Practices, 100 SEO
Measured against fewo-lerbachtal.de: 100/100 in performance, SEO, accessibility, and best practices — load time under 1 second.
Edit content yourself

Making changes won't cost you anything — you do it yourself.

No login, no backend, no developer. You click the text on your finished page, write directly there and save — your change goes live instantly.

  • You change prices, opening hours, text and images yourself — in the time it takes to type.
  • No change fee for every little thing.
  • If you can write an email, you can maintain your site.
How it works

That's how it works.

  • 1You describe your project — in your own words, no jargon.
  • 2You get a fixed-price quote up front — no hidden costs, no obligation.
  • 3We only build once you say yes. One dedicated contact, no call centre.

The “yes” is yours, not ours.

Team

Small, specialized, accessible.

No mass agency. You talk directly with the people who actually do the work — we don't even have account managers.

Matthias
Matthias

Full stack from database to pixel. Builds systems that hold up under real load — clusters, APIs, performance. Where others say "it can't be done," he finds the way.

Alex
Alex
SEO & Content

20 years of editorial work and SEO. Finds the levers others miss and writes content that gets read and ranks — with real data, not gut feeling.

Janine
Janine
Quality & Testing

Quality isn't a coincidence. We check, test, and don't let anything through that doesn't work — before your customer ever sees it.

Joséphine
Joséphine
Graphic Design & Layout

Gives every project its own face: layout, typography, and visual language. Makes sure a page doesn't just work, but looks right at first glance — clear, distinctive, no template feeling.

Ralf
Ralf
Editorial & Content

For 40 years a journalist and motorcycle expert. Writes from genuine expertise rather than clichés — substantive content that establishes authority and ranks.

Frequently asked questions

Common questions about storytelling.

Services

Andere Disziplinen

01

SEO

SEO root cause analysis instead of standard checklists — we find what's actually holding your site back.

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02

Content

Content that gets read, shared, and linked to — not stuffed with keywords.

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03

Development

Create a website — custom-built instead of a template, live quickly, on your own infrastructure.

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04

Mailing

Get your emails and newsletters delivered — SPF, DKIM, DMARC, Reverse DNS, bounce management.

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05

AI Automation

We automate your inbox, accounting, documents, and text using AI — proven in our own publishing house. Drudgery gone, decisions stay with you.

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06

Security

Protection against AI bots, scrapers, and brute-force attacks — continuously adapted, not just filtered once.

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07

Hosting

Your site outgrew standard hosting? We don't provide servers — we build, set up and operate the high-availability infrastructure behind it: mirrored Galera database, caching and failover. Kept lean, full control, no tech overkill.

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08

Vacation Rental Website

Your own website for your vacation rental — direct bookings instead of platform commissions.

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09

Motorcycle Content

Expert motorcycle content from a specialist journalist — cleanly executed.

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10

WordPress & TYPO3

WordPress or TYPO3 hitting their limits? We build custom solutions and get you out of the mess.

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12

Website creation

Have a professional website built for you — custom-made, no template systems, dedicated point of contact.

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13

Online Shop

Renting Shopify or stuck with Gambio? We build you your own self-hosted shop that truly belongs to you.

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