13  /  Online Shop

Shopify too expensive, Gambio too old? The shop that truly belongs to you.

Shopify rents you your own store: monthly fees, revenue share, app charges – and in the end you own nothing. Gambio or an old WooCommerce belong to you, but they're often outdated, clunky, and slow. We build you a custom shop instead, self-hosted, that truly belongs to you – no going back to Gambio or over to Shopify.

Request shop project
The problem

With Shopify you pay ongoing rent plus revenue share, and your content and SEO live within someone else's platform instead of freely on your domain. With Gambio or old WooCommerce, you're stuck with a system that's awkward to maintain and holds you back with every request. In both cases, the platform decides what's possible – not you.

From practice

We review your existing shop – Shopify, Gambio, or WooCommerce – and migrate products, categories, and orders into a custom, self-hosted solution built just for you. We set up payment, catalog, and shipping to match your business. You can manage the shop yourself afterward, directly in the browser. Because a shop is more than just a website, we calculate pricing individually – not with a one-size-fits-all tag that doesn't fit.

What that means in practice

Plain talk on top. Tech underneath.

  • 01 The shop belongs to you. Self-hosted on your server, your domain, your data – no platform fees
  • 02 No monthly rent, no revenue share. Built once instead of rented forever – no Shopify fees, no app subscriptions, no cut of your sales
  • 03 SEO free on your own domain. Guides, brand and category content without platform limits, clean URLs, full control over structure and schema
  • 04 We get you out. Migration from Shopify, Gambio, or WooCommerce – products, categories, orders, and redirects
  • 05 Still easy to maintain yourself. Change products, prices, and content directly in the browser, no technical knowledge needed
Proven, not promised

Results. No promises.

Real results from projects we've delivered — anonymised, but not dressed up.

Load time of a high-traffic portal
before 3–12 s
after 0,1 s
TTFB, around 50× faster
Server errors per day
before 1.177
after 0
Server error pages completely eliminated
Blocked Bot Sessions
before 4.5M
after stopped
Millions of bot sessions stopped, site restored to stability
Google Visibility (Sistrix), 12 months
before Starting value
after +800 %
Individual case: Technology + Content + Structure + Analysis, no guarantee
Your benefit

What you get out of it.

  • The shop belongs to you – code, data, and customer base, with no monthly rent
  • No revenue share and no app fees that grow with your success
  • Content and SEO free on your own domain instead of locked within a platform
  • Clean migration from Shopify, Gambio, or WooCommerce, keeping your rankings in mind
References

From solo operation to specialist portal — all built in-house.

Website: Ferienwohnungen im Harz
Single Holiday Rental Commission-free direct booking website for a vacation rental in the Harz — easy for the owner to manage themselves. Lightweight custom PHP CMS, responsive, with custom booking inquiry form and SEO landing pages per region and topic that rank on Google. 33% increase in Google traffic within 7 days. Higher booking volume from installers and improved Google rankings. View project → 100/100 PageSpeed — Performance, SEO, accessibility, and best practices all at 100. Measured on this page.
Website: Immobilien an der Costa Blanca
Real Estate Multi-language sales website for new property developments on the Costa Blanca, specifically targeted at DACH buyers. Multilingual website (i18n), responsive, with large drone aerial footage as hero — image-optimized and fast delivery. SEO optimization, landing pages for lead generation, drone intro, back-end (admin panel), contact form, WhatsApp integration, chatbot. View project →
Website: CxP Agentur-Website
Agency Website Our own agency website, trilingual DE/EN/ES, with AI chat, inquiry funnel, and inline editor. AI chat assistant based on Claude, automatic translation engine during editing and content that's editable directly on the page with a click. Back-end with statistical reporting, quote and order management – paperless office. View project →
Website: Motorrad-Fachportal mit Community
Specialist Portal Leading motorcycle specialist magazine with editorial team, community and live statistics — our most technically demanding high-load project. 3-node Galera cluster for high availability, Varnish cache, Redis, proprietary Manticore full-text search and AI-powered editorial system. GDPR compliance, consent management including ad server and agency marketing. API integration and social media analytics via Facebook, TikTok, YouTube and Instagram. Product API connections to relevant partners such as FCMoto, Motoin and Polo. Retina support, proprietary newsletter tool, invoicing system, collection system, bot, spam, DDoS and security package. Reel-Tile, hotel management, tour shop, download shop, PayPal API and various others. View project → The +800% visibility and 0.1 s load time come from this project.
PageSpeed-Ergebnis fewo-lerbachtal.de: 100 Leistung, 100 Barrierefreiheit, 100 Best Practices, 100 SEO
Measured against fewo-lerbachtal.de: 100/100 in performance, SEO, accessibility, and best practices — load time under 1 second.
Edit content yourself

Making changes won't cost you anything — you do it yourself.

No login, no backend, no developer. You click the text on your finished page, write directly there and save — your change goes live instantly.

  • You change prices, opening hours, text and images yourself — in the time it takes to type.
  • No change fee for every little thing.
  • If you can write an email, you can maintain your site.
How it works

That's how it works.

  • 1You describe your project — in your own words, no jargon.
  • 2You get a fixed-price quote up front — no hidden costs, no obligation.
  • 3We only build once you say yes. One dedicated contact, no call centre.

The “yes” is yours, not ours.

Team

Small, specialized, accessible.

No mass agency. You talk directly with the people who actually do the work — we don't even have account managers.

Matthias
Matthias

Full stack from database to pixel. Builds systems that hold up under real load — clusters, APIs, performance. Where others say "it can't be done," he finds the way.

Alex
Alex
SEO & Content

20 years of editorial work and SEO. Finds the levers others miss and writes content that gets read and ranks — with real data, not gut feeling.

Janine
Janine
Quality & Testing

Quality isn't a coincidence. We check, test, and don't let anything through that doesn't work — before your customer ever sees it.

Joséphine
Joséphine
Graphic Design & Layout

Gives every project its own face: layout, typography, and visual language. Makes sure a page doesn't just work, but looks right at first glance — clear, distinctive, no template feeling.

Ralf
Ralf
Editorial & Content

For 40 years a journalist and motorcycle expert. Writes from genuine expertise rather than clichés — substantive content that establishes authority and ranks.

Frequently asked questions

What our clients ask us.

Why not just use Shopify?
Shopify gets you started fast, but you rent your shop forever: monthly fees, revenue share, app subscriptions – and your content and SEO live within someone else's platform. We build you your own shop instead, one that belongs to you and runs without ongoing platform fees.
How much does a custom shop cost?
There's no flat rate – a shop is more than a website: product catalog, payments, shipping, and often integrations come into play. That's why we calculate individually, based on scope and connections, and give you a clear quote upfront instead of a range.
Isn't a custom shop more expensive and complicated than a rental solution?
The setup is a bigger project – but day-to-day it's usually cheaper: no monthly platform rent, no revenue share, no app fees. You pay once for something that belongs to you instead of paying forever for access. You manage the daily work yourself in the browser.
What happens to my products and rankings when we migrate?
We handle that. We migrate products, categories, and orders from Shopify, Gambio, or WooCommerce, set up clean redirects, and preserve SEO elements so your ranking survives the move.
Services

Andere Disziplinen

01

SEO

SEO root cause analysis instead of standard checklists — we find what's actually holding your site back.

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02

Content

Content that gets read, shared, and linked to — not stuffed with keywords.

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03

Development

Create a website — custom-built instead of a template, live quickly, on your own infrastructure.

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04

Mailing

Get your emails and newsletters delivered — SPF, DKIM, DMARC, Reverse DNS, bounce management.

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05

AI Automation

We automate your inbox, accounting, documents, and text using AI — proven in our own publishing house. Drudgery gone, decisions stay with you.

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06

Security

Protection against AI bots, scrapers, and brute-force attacks — continuously adapted, not just filtered once.

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07

Hosting

Your site outgrew standard hosting? We migrate it to a Kubernetes cluster with mirrored Galera database — fast and highly available.

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08

Vacation Rental Website

Your own website for your vacation rental — direct bookings instead of platform commissions.

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09

Motorcycle Content

Expert motorcycle content from a specialist journalist — cleanly executed.

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10

WordPress & TYPO3

WordPress or TYPO3 hitting their limits? We build custom solutions and get you out of the mess.

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11

Storytelling

Facts, technology, and company history become a story people read and remember — instead of an 'About Us' page nobody finishes.

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12

Website creation

Have a professional website built for you — custom-made, no template systems, dedicated point of contact.

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